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Olaplex and Oladupé Marketing Campaign #dupeculture
A brief story of how a brand handled the #dupeculture as Olaplex introduces the Oladupe marketing campaign. The all-time greatest dupe campaign.Let me begin by describing what a ‘Dupe’ is. Dupes are things that appear and feel like high-end products but cost a fraction of the price. Duplicates are positioned as “alternatives” to the original […]