The 2024 Paris Olympics are almost here, and beauty brands are ready to take the spotlight! With 15 million spectators in France and three billion viewers around the world, the Olympics offer a massive opportunity for beauty brands to reach a global audience.
Why Are Beauty Brands Joining the 2024 Paris Olympics?
Beauty brands are excited to join the Olympics for one main reason: visibility. The Olympics are one of the most-watched events in the world. This gives brands a chance to show off their products to millions of people.
This summer, beauty brands are teaming up with athletes and events to create a buzz. Here’s a look at some of the biggest beauty collaborations you can expect: Beauty marketing is diving into sports
LVMH: Leading the Way
LVMH has invested €150 million ($166 million) to support French athletes like swimmer Léon Marchand. LVMH’s beauty brand, Sephora, will sponsor the Olympic torch relay and set up pop-up stores in several cities. They offer beauty treatments for medalists, bringing glamour to the Games.
P&G: A Beauty Hub at the Olympic Village
Procter & Gamble (P&G) is creating the ultimate beauty and grooming experience at the Olympic Village. Athletes will enjoy haircare, grooming, and nail treatments with products from Pantene, Gillette, and Braun.
Glossier: Making History with the WNBA
Glossier is the first beauty brand to partner with the Women’s National Basketball Association (WNBA). During the Olympics, top players like Brittney Griner and Breanna Stewart will use Glossier products.
NYX: Bold Beauty for Gymnasts
NYX Professional Makeup has partnered with rising gymnast Shilese Jones, making her their first athlete ambassador. Shilese will wear NYX’s bold and vibrant makeup during the Olympics, therefore adding a splash of color to the gymnastics arena.
More Exciting Partnerships
- K18 Hair & Milani: Simone Biles and Jordan Chiles, two top gymnasts, are now ambassadors for K18 Hair and Milani, bringing these brands to the Olympics.
- Vult Brazilian: Olympic champion Rebeca Andrade will continue to represent Vult, bringing Brazilian beauty to the Games.
- Dior & L’Oréal: French gymnast Mélanie de Jesus dos Santos will represent Dior. Australian footballer Mary Fowler has joined L’Oréal as an ambassador.
- Fenty Beauty: Rihanna’s Fenty Beauty is providing makeup kits for 600 volunteers who will present medals during the Games.
Why Beauty Brands Are Collaborating
Beauty brands are eager to collaborate with the Olympics for several reasons:
- Global Exposure: The Olympics reach millions of viewers, offering massive brand visibility.
- Increased Credibility: Partnering with such a prestigious event boosts a brand’s reputation.
- Unique Marketing: Brands can create special experiences for athletes and fans, making their products unforgettable.
- Positive Brand Image: The Olympics stand for excellence and unity. Brands that associate with these values build a positive image.
The Future of Beauty at the Olympics
My conclusion is the 2024 Paris Olympics shows that beauty and sports go hand in hand. As more brands join the Games, we can expect a new level of glamour. Get ready for the most stunning Olympics yet.
P.S. Post Inspired by Lucy Thorpe.