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  • How Is Sport Making An Impact In The Beauty Sector?

    The countdown to the 2024 Paris Olympics has begun. This year, the Games are more than just a sporting spectacle—they’re a beauty extravaganza! With the Olympics set to attract a staggering 15 million spectators in France and three billion viewers worldwide, beauty brands are seizing this golden opportunity to make their mark on the global […]

  • Olaplex and Oladupé Marketing Campaign #dupeculture

    A brief story of how a brand handled the #dupeculture as Olaplex introduces the Oladupe marketing campaign. The all-time greatest dupe campaign.Let me begin by describing what a ‘Dupe’ is. Dupes are things that appear and feel like high-end products but cost a fraction of the price. Duplicates are positioned as “alternatives” to the original […]

  • 2 Life Lessons I’ve Learned at 40-Something…

    Hey beauties, it’s my birthday and i am sharing 2 Life Lessons I’ve Learned at 40-Something.I am loving it here on the 4th floor to be honest.Firstly, social media is causing you to believe that one getting older is scary or you’re not enough if you fail to comply with some beauty / lifestyle standards […]

  • My Top Best Skincare 2022.

    Hey beauties, My top best skincare 2022 are the items I use daily, it appears as if a new cleanser, facial moisturiser, or serum is launched, promising to enhance your skincare routine and deliver clear, clean, glass-like skin. Deep-sea algae and licorice root tease visible results, from smoother skin texture to relatively minimal pores and no […]

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