Hey, beauties, finding an Australian makeup brand I like has been a bit of a challenge, but this Aussie glam Chichi cosmetics stole my heart.
First, my encounter with Chi chi Cosmetics was at Myer. I was drawn to the brand because of the vibrant colors and the name “Chi Chi.” You see, “Chichi” is a Nigerian name for many Igbo names referring to God (Chi). I automatically assumed the brand was probably Nigerian, but a quick Google search revealed its Australian roots. Despite my initial assumption, I was captivated by the wide array of products, their creativity, and their quality.
Also, Founded in 1997 by George Lambropoulos, a savvy pharmacist, and Frank Nassiokas, a creative visionary. Chi Chi Cosmetics is known for its vibrant and diverse product offerings. The colorful landscapes of Australia, cosmopolitan Melbourne, the earthy tones of the Outback, the blues and pinks of Sydney Harbour, and the tropical hues of the Great Barrier Reef were great inspirations.
Chi Chi Cosmetics offers a wide range of products across several categories:
Eyes: Eyebrow, Eyeliner, Eyeshadow, Mascara, Lashes, Primer
Face: Foundation, BB/CC Cream, Primer, Blush, Bronzer, Highlighter, Concealer
Lips: Lipstick, Liquid Lipstick, Lipliner, Lip Gloss, Lip Sets
Nails
Fragrance: Fragrance, Body Care, Bath & Body Gift Sets
Tools: Brushes, Blenders/Accessories, Palettes, Gifts, Vegan
Moreover, standing out in a competitive beauty industry is no small feat. Chi Chi Cosmetics, showcasing its products in a prominent place like Myer and Farmers has proven to be a game-changer.
Boosting Sales with Display Units: The display units are not just functional for storage spaces; they are strategic marketing tools designed to attract, engage, and convert customers.
Chi Chi Cosmetics’ display units are well-designed, and the brand’s diverse product range is aesthetically pleasing. capture attention and highlight main products
Again, the Impact of Tester Products on Customer Experience: Tester products allow buyers to try and get convinced before getting the product, Chi Chi Cosmetics has testers on all their ranges, allowing customers to experience the texture, vibrant color, and fragrance of products firsthand.
Finally, Chi Chi Cosmetics is priced slightly higher than drugstore brands and is available at Myer, Farmers, and their website. The best part is it’s a Vegan and cruelty-free brand. I did a post on Sustainability Beauty Here
I have my eyes on the nail polish, eyeshadow, and fragrances but I plan to get them on my next trip. Have you heard of or tried this brand before? What are your thoughts?
You can follow me on my other socials, Hugs, Misy.
