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Olaplex and Oladupé Marketing Campaign #dupeculture
A brief story of how a brand handled the #dupeculture as Olaplex introduces the Oladupe marketing campaign. The all-time greatest dupe campaign.Let me begin by describing what a ‘Dupe’ is. Dupes are things that appear and feel like high-end products but cost a fraction of the price. Duplicates are positioned as “alternatives” to the original […]
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The Beauty Industry Post-Coronavirus: Navigating Change and Embracing New Norms
Hey Beauties, The COVID-19 pandemic has undeniably reshaped the beauty landscape. Makeup artists, nail techs, lash techs, and hairstylists—those who work close to clients—have felt the impact most acutely. With beauty counters, salons, and studios closing their doors to curb the virus’s spread, professionals in these fields have had to adapt quickly. Adapting to the […]
