As a makeup artist, there’s nothing quite like the excitement of transforming faces, the joy of making clients feel beautiful, and the thrill of working on exciting shoots. For many of us, makeup artistry is more than just a career, it’s a passion. However, like countless other beauty professionals, I found myself at a crossroads in 2020. COVID-19 had slowed business to a crawl, and after relocating to the UK, the high cost of living combined with fewer bookings forced me to reconsider my path.
If you’ve ever been in this position or are currently facing similar challenges, you’re not alone. Here are three signs it might be time to close—or pivot—your makeup artist business:
Finding New Avenues
While makeup artistry will always hold a special place in my heart, these signs led me to explore new opportunities within the beauty industry. From partnerships to content creation for beauty brands, I discovered exciting and fulfilling ways to stay connected to the industry without the pressures of running a full-time makeup artist business.
Recognizing when it’s time to close your business doesn’t mean failure—it can be the beginning of something new and exciting. For me, letting go allowed for peace and a fresh start.
If you’re at a similar crossroads, what’s holding you back from making a decision? Let’s discuss in the comment
Hugs and love. Misy
