As someone who had a makeup artist business for over 10 years, there’s nothing quite like the excitement of transforming faces, the joy of making clients feel beautiful, and the thrill of working on exciting shoots. For many of us, makeup artistry is more than just a career, it’s a passion.
However, like countless other beauty professionals, I found myself at a crossroads in 2020. COVID-19 had slowed business to a crawl, and after relocating to the UK, and currently settled in Australia the high cost of living combined with fewer bookings forced me to reconsider my path.
If you’ve ever been in this position or are currently facing similar challenges, you’re not alone. Here are three signs it might be time to close, or pivot your makeup artist business:
Finding New Avenues
While makeup artistry will always hold a special place in my heart, these signs led me to explore new opportunities within the beauty industry.
In addition, I did partnerships to create content for beauty brands, and I discovered exciting and fulfilling ways to stay connected to the industry without the pressures of running a full-time makeup artist business.
Recognizing when it’s time to close your business doesn’t mean failure, it can be the beginning of something new and exciting. For me, letting go allowed for peace and a fresh start. I even created a fresh Instagram handle @justmisy
For instance, I’ve always loved the business side of beauty, which led me to pursue LVMH Certifications and 2 Master’s degrees (Business Management and Strategic Communication ). Today, I enjoy content writing, beauty marketing, and strategy, collaborating with brands in wellness and beauty.
Finally, If you’re at a similar crossroads, what’s holding you back from making a decision? Let’s discuss in the comment
Hugs and love. Misy
