Hey beauties, It’s been a while since I’ve shared insights on makeup and beauty business. Let’s talk about 6 ways to upgrade your beauty business in 2024. I have been taking some degree and certification in respect to beauty business and its corporate side. I hope to share with you soon on how the journey is going for me. Staying profitable in business especially in 2024 is tough but its doable.
One crucial aspect I’ve found to be a game-changer is the initial consultation with clients. This meeting is where they decide if they want to engage your services or not. It’s an opportunity to offer reassurance, gather essential details, and address any concerns they may have. I have also learnt from world’s leading luxury brand LVMH to pay attention to the little details.
Here are the 6 keys factors to focus on during client consultations:
1. Personal preference form: Prior to the meeting, use client questionnaires to gather crucial information on they want, this helps to create a personalised service and also necessary information on how they can be reached.
2. Inform about products and procedures: Clearly explain the products and steps involved, and inquire about any allergies. Research competitors’ marketing strategies and products to stay ahead.
3. Highlight your company’s profile and expertise: Showcase your training, specialization, and unique selling points that set you apart.
4. Demonstrate integrity: Commit to transparently outlining the service package, issue receipts, including time frames of each services and any additional services.
5. Establish relationship: Take the time to establish genuine bond by discussing their favorite look for makeup services (if they have pictures its better) past experiences, and how they found you.
Lastly, it’s essential to communicate the value of your services and why you’re worth the investment. Educating clients on the quality and value they’ll receive will help them understand the pricing structure.
You can click HERE to read about what i did with my own beauty business. Which one did I miss out ? Comment below ????.
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Misy.
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